native spec campaign
The Assignment: create a spec campaign for native deodorant brand.
THE idea: Gen Z is done with personal care that doesn’t care about their ingredients. No sulfates. No parabens. No animal testing. Native is completely non-toxick.
360 campaign project
January 2023
Designer
Hannah popp
Copy Writer
Covey Holmes
Art Director
Anna rissanen
brand art
billboard
Social POSTS
print ad
ACTIVATION
tired of giving your friends or loved ones the ick? come bring in your toxic traits or old products to trade for new solutions. everyone will receive non-toxic native products, and PERSONALIZED gifts according to your icks. got a phone holster? here’s some pants with bigger pockets. own navy sheets? here’s set of neutrals. together we can work towards an ick free society.